How To Take Care Of Potential Customers Effectively?

Potential customers are like treasures for businesses. In it, locating the treasure is the journey to find out their desire. And figuring out how to take care of potential customers is the problem you need to solve. Of course, this problem is difficult with many variables. Fortunately, this is not an impossible task. Learn how to turn them into real shoppers with Becare through the article below. Then make an effective lead care plan for yourself.

Why should you know how to take care of potential customers?

Potential customers are considered people who have a certain interest in the business. Maybe they have visited your website or interacted with you through social media channels. This number of customers is actually very large. It's like an undiscovered treasure. If you can interact with and respond to them quickly, revenue will definitely grow significantly.

Unexpected numbers related to the "treasure" of the business

In fact, up to 23% businesses miss this number of potential customers. So it's hard to say if you are one of them. 

In addition, customers are also demanding more. If previously you only needed to respond within 24 hours. Now the number has been shortened to 5 minutes. But the reward is well worth it. Respond quickly enough, conversion rates can increase up to 21 times. 

Up to 51% customers refuse to interact with the business again after only 1 bad experience.

So how can you optimize your business funnel? Here are 5 ways to increase quality leads and turn them into loyal customers.

5 ways to take care of potential customers should apply immediately

Check the customer journey on the website

This is one of the most effective ways to reach the “treasure” of potential customers. They accidentally or intentionally found you and visited the site. This means that they are ready to execute the trade. They are waiting for a reason and it is your duty to convince them.

By checking out the website, you can learn a lot of useful information. For example, the frequency of visits or the things that excite visitors the most. You can also use more tools to better define who they are and where they come from to optimize funnel layers.

Prepare the communication channel to upgrade the way to take care of potential customers

Preset default chats can open up opportunities to communicate with potential customers. You might also consider using chatbots to handle common requests. Don't forget to optimize common tools like Messenger or Zalo. In general, make it convenient for customers to contact you, as well as pay attention to respond quickly. The easier the customer experience, the closer you are to victory.

Participate in social media stories

This is how you get in close contact with your customers. Don't let the brand be something dry and foreign. Be as alive as a true friend of your customer. Fortunately, social media makes that easy.

You must have come across many fanpages commenting under a certain topic. This is even further enhanced when pages interact and respond to each other. That blurs the line between business and personal accounts. And the brand gradually appears as a real person.

Increase the quality of customer service

This is a mandatory duty now. Make sure your business has the following elements:

• Quick response: Preferably as soon as 5 minutes.
• Attention: Track and remember your itinerary and preferences to avoid answering guests like a machine.
• Attentive: First is to fully solve the customer's problem. Next is dealing with difficulties that they have not seen. As such, guests will get a wow experience.

Create the right offer

Building customer relationships is a long journey. But sometimes you can also speed things up. Using old customers to attract new customers is a good tactic. It makes you spend less effort but get great results. The most obvious example is giving away attractive offers if old customers share their experiences at your business.

Plan to take care of potential customers, turn them into real customers

Here are 5 steps to setting up a lead conversion process:

Evaluate and classify to have the right way to take care of potential customers

Each customer can be at different stages and you need to develop a strategy for each stage. For example, if a customer is researching, you need to provide a lot of useful information. But if the customer has requested a quote, you should focus on the offer and sales policy.

Create the right content strategy

The message conveyed should depend on the nature and culture of the business. For example, a bank needs to emphasize professionalism and reliability. While a children's toy brand needs the most fun and love.

Most importantly, businesses need to directly listen to customers and balance with the internal. Content strategy also needs to be adjusted regularly. Make sure what you are saying is also what the customer wants to hear. But still have to be consistent with the essence of the brand.

Attract customers with the right lead care plan

Locate customers to choose effective communication channels. Do they often appear on social networks or just use email, phone?

Define the customer journey to deliver exactly what they need. Do they need detailed information, a quote, or simply evoke emotion?

Identify interests and behaviors for easier access. How old are they and what are they interested in, when are they ready to listen?

The better you understand your users, the more you realize how to properly take care of your leads with a high chance of success.

Never lack a reason to choose

Once you've identified the right time and opportunity, pitch in with a compelling enough offer. Besides, you should also prove your service capacity. For example, the ability to respond quickly, the warranty - after-sales policy. Being willing to advise, give advice, and help customers optimize costs is the best thing to do. Finally, do not miss the reviews and comments of old customers.

Always be around customers to motivate them to take action. Because just 1 beat slow, the opponent can sneak in and steal your customers away. But be careful when building those trust bases. Because if you promise a lot and don't fulfill it, the more customers will hate you.

Follow up to retain customers

This is a way to reduce marketing costs up to 5 times. Stay in regular contact via email, phone number, or appropriate communication channel. If this takes too long, you can consider using customer care outsource. These units will help you to interact regularly with customers. As well as better understand their concerns and satisfaction levels.

Summary of how to take care of potential customers

There is no absolute right way to take care of potential customers for every business. Therefore, you need to thoroughly understand the main customer group. Then choose and combine the above methods appropriately.

However, once you have a lead care plan, Becare can help you implement it. Becare has a full range of customer care solutions, telesales service, telemarketing. We also have the people and tools to help you maximize efficiency. 

Contact BECARE right away if you need detailed advice.